Sidney Crosby Leads Olympic Athletes in Online Buzz

Sidney Crosby

Though today was sort of chewed up by my transition over to my new digs here at From the Point, an interesting press release showed up in my inbox. It seems that Canadian Olympic hero and Pittsburgh Penguins captain Sidney Crosby has been named the most buzz-worthy Olympic athlete following the Vancouver games.

If Crosby hadn’t clinched this title prior to last Sunday, he certainly did so after notching one of the biggest goals of his still young career. His overtime tally clinched a gold medal for his team and solidified his spot in Canadian hockey history.

Here is the release…

SIDNEY CROSBY LEADS OLYMPIC ATHLETES IN ONLINE BUZZ

Sidney Crosby didn’t just score the dramatic overtime goal that won an Olympic gold medal for Team Canada; he also led all Olympic athletes in online buzz.

AdWeek reports in its current online edition (available at www.adweek.com) that Crosby led 2010 Winter Olympians in a measurement of fans’ online interest.

According to the report, Network Insights measured “the level of online chatter about some of the Olympic competitors (using a formula that took into account how well posts were read as well as the sheer number of them).” Crosby emerged the winner in all three time periods measured.

From Feb. 8-15, Crosby led the way, followed by Apolo Anton Ohno, Bode Miller, Lindsey Vonn, Shaun White and Hannah Teter.

From Feb. 15-21, the order was Crosby, White, Evgeni Plushenko, Vonn and Johnny Weir.

In the final period from Feb. 12-28, the rankings were Crosby, Miller, Joannie Rochette, Ohno and Vonn.

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